TL;DR
Over 12 months, Savvyards rebuilt the SEO foundation of an Australian wine manufacturer’s online store and turned stagnant organic traffic into a measurable revenue engine. The result: organic revenue grew 141%, orders rose 52%, and average order value climbed from $186 to $294 — all through organic SEO, with zero ad spend. Organic clicks increased 176% and impressions grew nearly 10x, while all five primary target keywords reached the #1 position on Google.
| Metric | Before | After (12 Months) | Change |
| Organic Clicks | 6971 | 19238 | +176% |
| Organic Impressions | 77701 | 733732 | +866% |
| Monthly Users | 24K | 53K | +121% |
| Pageviews | 55K | 68K | +24% |
| Average Order Value | $186 | $294 | +58% |
| Total Orders | – | – | +52% |
| Organic Revenue | – | – | +141% |
| Primary Keywords #1 | 0 | 5 | 5 ranked #1 |
Client & Project Background
The client is an Australian wine manufacturer running a direct-to-consumer ecommerce store. (The brand name is withheld at the client’s request.) They operate as a small, hands-on team with deep product expertise but limited in-house digital marketing capacity — a common profile for craft and specialty producers.
When they engaged Savvyards, their store was built on Wix, sold well to existing customers, but had almost no organic visibility. They needed a partner who could own SEO end to end and translate it into sales, not just rankings.
Engagement: 12-month organic SEO program (ongoing). Services delivered: Full-service organic SEO — technical SEO, on-page and product-page optimization, content strategy, and platform migration support.
The Challenge
The store had a healthy catalogue but was effectively invisible in search. Three problems compounded each other:
- Low organic traffic. The site attracted only ~2,400 monthly users, capping how many new customers could ever find the brand.
- Weak commercial visibility. With just 6,971 clicks against 77,701 impressions, the store wasn’t ranking for the terms real buyers were searching.
- An unoptimized foundation. The Wix build had significant technical SEO gaps, no blog to capture informational search demand, and product pages that weren’t targeted to the queries shoppers actually used.
In short: a good product with no scalable way to be discovered.
The Strategy
Savvyards approached the project as a foundation-first SEO program — fix what’s broken, then build compounding visibility, then align it all to how people actually buy wine throughout the year.
The strategy rested on three pillars:
- Repair the technical foundation so search engines could crawl, index, and trust the site.
- Build topical authority and product relevance through a blog and rewritten product pages targeting real buyer intent.
- Sequence the work by seasonal demand, prioritizing the products most likely to sell in each period so ranking gains landed exactly when purchase intent peaked.
The Execution
Rather than a scattered checklist, the work was rolled out deliberately, one layer at a time.
1. Technical SEO overhaul. The existing Wix site had technical SEO switched off in practice. Savvyards corrected the on-site technical issues holding the store back, establishing a crawlable, index-ready base that every later win could build on.
2. Launched a blog to capture demand. The site had no blog and was therefore missing all informational and consideration-stage search traffic. Savvyards built out a content layer that brought in new audiences and fed internal links to key product pages.
3. Optimized and targeted the product pages. As an ecommerce store, product pages were the money pages — but they weren’t written or structured to match buyer search terms. Each priority page was reworked to target the queries shoppers actually use, improving both relevance and conversions.
4. Prioritized products by seasonal demand. Wine demand shifts through the year. Savvyards sequenced optimization so the right products ranked ahead of their peak seasons, maximizing the commercial value of every ranking gained.
5. Supported the Shopify migration. Around the six-month mark, the client decided to move off Wix and onto Shopify. Savvyards was a key part of that rebuild — preserving hard-won SEO equity, guiding the design tweaks needed for search performance, and ensuring every page was optimized on the new platform.
The Results
Twelve months in, the numbers show growth across the full funnel — from search visibility all the way to revenue.
Search visibility
- Organic clicks grew from 6,971 to 19,238 (+176%).
- Organic impressions grew from 77,701 to 733,732 (+844%) — a nearly 10x expansion in how often the brand appeared in search.
- All 5 primary target keywords reached position #1 on Google.
Audience
- Monthly users grew from 2,400 to 5,300 (+121%).
- Pageviews rose from 55,000 to 68,000 (+24%).
Revenue
- Total orders increased 52%.
- Average order value rose from $186 to $294 (+58%) — the store didn’t just get more traffic, it attracted higher-value customers.
- Organic revenue grew 141% year over year.
Critically, this growth was achieved entirely through organic SEO — with no paid ad spend. That makes it durable: rankings and content keep compounding long after the work is done, rather than stopping the moment a budget is switched off.
In the Client’s Words
“We were looking for someone with real SEO expertise who could guide us through the ins and outs — and because we’re such a small team, someone self-sufficient we could rely on. When Savvyards came on board, they got things moving fast and we saw results very quickly. The stats jumped and kept growing. Six months in, we moved our website to Shopify, and Savvyards was a key part of building it — making sure we hit all the right buttons on SEO and refining every page.”
— Co-founder, Australian wine manufacturer (Savvyards client)
Key Takeaways
- Fix the foundation before chasing rankings. Technical SEO gaps quietly cap every other effort. Repairing them first is what let content and product-page work actually pay off.
- Traffic is a means, not the goal. A 176% click increase only mattered because it translated into a 52% order lift and 141% revenue growth. AOV rising to $294 shows SEO can attract better customers, not just more of them.
- Sequence SEO to the buying calendar. Prioritizing products by seasonal demand meant rankings arrived when purchase intent was highest — turning visibility into sales.
- Protect SEO equity during replatforming. The Wix-to-Shopify migration could have erased gains; instead it was managed as an SEO opportunity, and growth continued.
- Organic growth compounds. With no ad spend behind these results, the gains are sustainable rather than rented.
Ready for Results Like These?
Savvyards helps ecommerce and small-business brands turn organic search into a reliable source of revenue — working remotely from India with clients across multiple countries. If you want the same kind of compounding, ad-spend-free growth for your store, let’s talk.
